Naam mai kya rakha hai ?? (What’s in a name?)


When Shakespeare’s wrote the famous quote “Whats in a name” he didn’t realize that he trademarked it with his sign below it I guess that why we youngsters still use the verse and make fun of it. But I think our celebrities are pretty serious about their name being used or sometimes misused so the easiest way they have found is to ‘trademark’ it.


Our very own Sachin Tendulkar has got his name trademarked and it cannot be used without his permission . So even for the movie ‘Ferrari ki sawari’ the director took Sachin’s permission to use his name. Not just him our King Khan has even applied to get a trademark over his initials SRK.


It’s obvious once his gets the TM registered he can stop anyone from using his initials but we think its going to be quite an hectic job because if it’s a well-known product or company it may come to his notice but what about the small scale business men who earn their lively hood using SRK;s stardom? Is he going to object his fans from filling their stomach by stopping them or is he just going to ignore it ? We just have to wait and watch. Stay connected to mycrave.in for more.

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MYCrave Consultancy is a promoter of Patent, Copyright & Trademark and have initiated the propagation of providing the services of filing of IPR at the lowest cost in India. The educational seminars conducted by the MYCrave Team help to build & develop Intellectual Asset for the institutions and also for the individuals attending it. For the commercialization of the Government approved innovative ideas and creative products, an International platform has been established where any intellectual product can be sold or purchased. We strive to provide the creative minds of our country with a well deserved recognition and valuation for their novel and artistic asset.

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