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What are associated trademarks?

Expanding the scope of protection of a trademark is essential to prevent others from capitalizing on its reputation. To achieve this, the applicant may apply for similar marks and extend the range of goods and services covered by the trademark. This strategy helps to safeguard the trademark from unauthorized use, imitation or dilution. Additionally, associated trademarks refer to a group of similar marks registered by the trademark owner for similar or identical goods. For instance, China Wahaha Group, to protect its "娃哈哈" trademark, has registered other similar marks such as "哈娃娃," "娃娃哈," "哈哈娃," "笑哈哈," "WAHAHA," and "WA HA HA."

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