What are the differences between a GI and a trademark?

Geographical indications (GIs) and trademarks are both signs that indicate the origin of goods. A GI is a designation for a product that comes from a specific geographic area and possesses unique characteristics derived from the natural environment and cultural traditions of that region. In contrast, a trademark is a designation for products or services of a specific company, and the reputation of a trademark is built through business operations, publicity, and marketing efforts. Unlike a trademark, a GI cannot be transferred to others outside of the specific geographic area because its reputation is inherently linked to the natural and cultural characteristics of that region.