What is a trademark agency?
When applying for a trademark, an applicant can choose to hire a trademark agency or representative to handle the process on their behalf. This is due to the fact that the application process can be lengthy, often lasting more than a year, and can be fraught with unexpected obstacles that require familiarity with the legal and procedural requirements. With their knowledge of trademark review and trial processes and regulations, a qualified trademark agency can provide valuable assistance in assessing the situation and resolving any issues that may arise. Additionally, in many countries, an applicant who is not based in the country of filing and does not have a service address is required to be represented by an agent before the trademark office.