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MYCrave Consultancy is a promoter of Patent, Copyright & Trademark and have initiated the propagation of providing the services of filing of IPR at the lowest cost in India. The educational seminars conducted by the MYCrave Team help to build & develop Intellectual Asset for the institutions and also for the individuals attending it. For the commercialization of the Government approved innovative ideas and creative products, an International platform has been established where any intellectual product can be sold or purchased. We strive to provide the creative minds of our country with a well deserved recognition and valuation for their novel and artistic asset.

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The present invention belongs to the area of cosmetic and household products and refers to flavour and fragrance compositions comprising selected acetophenone derivatives for dissolving flavours and fragrances, and further especially for dissolving lipophilic compounds, which are implemented in these products


Solubilising flavours and fragrances and / or lipophilic components in water-based formulations to obtain clear, transparent solutions. Without addition of said acetophenone derivatives of formula (I), the same formulation would be turbid and cloudy due to oil droplet formation of the flavours and fragrances and / or lipophilic components.


To significantly counteracts malodour, such as body odour, specifically from sweat, furthermore malodour originating from kitchen, bathroom and smoke


Flavour and fragrance compositions comprising acetophenone derivatives