The present invention belongs to the area of cosmetic and household products and refers to flavour and fragrance compositions comprising selected acetophenone derivatives for dissolving flavours and fragrances, and further especially for dissolving lipophilic compounds, which are implemented in these products
 
Solubilising flavours and fragrances and / or lipophilic components in water-based formulations to obtain clear, transparent solutions. Without addition of said acetophenone derivatives of formula (I), the same formulation would be turbid and cloudy due to oil droplet formation of the flavours and fragrances and / or lipophilic components.
 
To significantly counteracts malodour, such as body odour, specifically from sweat, furthermore malodour originating from kitchen, bathroom and smoke