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Why are some signs excluded from registration as trademarks?

Trademarks serve as a crucial link between producers and consumers by helping the latter identify the origin of a product and make informed purchasing decisions. However, trademarks that resemble the name of a country or a national emblem lack the ability to distinguish the source of a product and can be misleading, thereby undermining the dignity of the country in question. Similarly, signs that imply religious or racial discrimination cannot be used as trademarks. Additionally, trademarks that send exaggerated or deceptive messages, such as labelling a lighter as "pure platinum" when it is not made of that material, are not eligible for registration.


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