The form of an article
The three-dimensional shape of a product — the thing a customer recognises across a shop floor.
Designs · Locarno classification
Among India’s leading design filers — around 5% of national design filings
Most manufacturers get copied on how a product looks long before anyone reverse-engineers how it works. A design registration protects the shape, configuration, pattern or ornament of an article — and it is the fastest protection most products can get.
The registration is only as good as the drawings. Inconsistent views are the most common reason a design application is objected to.
First principles
Appearance only. Shape, configuration, pattern, ornament or composition of lines and colours applied to an article — judged by the eye, not by function.
The three-dimensional shape of a product — the thing a customer recognises across a shop floor.
Applied patterns, textile prints, decorative treatments and two-dimensional designs on an article.
The bottle, the carton, the closure — often the most-copied element of a consumer product.
Shorter than a patent, but obtained far faster and at a fraction of the effort.
Fit
The right first right for most product businesses — fast, and it protects what actually gets copied.
For companiesA registered design is a concrete answer when diligence asks what stops a copy.
Startups & companiesFiled in your own name, in the reduced official-fee band.
Individual innovatorsPrototype work with a protectable shape, assessed before it is published.
InstitutionsWhy it matters
Not because it is cheap, but because it matches how copying actually happens.
Design registration moves in months rather than years, which matters when a copy is already appearing.
You do not need to prove how a competitor’s product works. You put the two next to each other.
A registration gives you a basis for a notice, a takedown, or an action — where an unregistered design gives you very little.
Product ranges are protected properly by filing the variants, not by hoping one covers the rest.
The ~5% figure is our own design filing count over the period measured against the Controller General’s published total of design filings for the same period. It describes filing volume and capability, not experience in any particular sector.
Eligibility
The single condition that catches most people: the design must not have been published or disclosed anywhere before you file. Launching first usually closes the door.
Deliverables
The representation sheets are the deliverable that decides everything. Most objections are drawing objections.
Against the Designs Register, to check the shape is not already registered before anything is drawn.
The class and sub-class the article falls under. Filed in the wrong class, the registration protects less than you think.
All prescribed views, consistent with each other and prepared to Design Office standards.
Drafted to identify exactly what is new — the sentence that defines the scope of your right.
Filed with the Design Office, with examination objections answered. We have filed over 2,500 replies.
Ten years from registration, extendable by five. The extension is easy to miss and not always recoverable.
Eight steps
Step four is where design applications are won or lost. Everything before it is preparation and everything after it is consequence.
Under NDA. What the article is, whether it has been shown anywhere yet, and whether design, patent or both is the right route.
The Designs Register searched for identical and closely similar registrations in the relevant class.
The article classified under Locarno. Class and sub-class determine the scope of what you are registering.
The prescribed views prepared and the statement of novelty drafted. This is the substance of the application.
Filed with the Design Office, per application per class, with the priority date secured.
The Office examines for novelty, classification and formalities — most commonly raising objections on the drawings.
Objections answered, drawings corrected or clarified, and the statement of novelty defended where challenged.
The design is registered for ten years from the date of registration, extendable by a further five.
Before we start
If you do not have drawings, that is not a blocker — we prepare them to Design Office standards from photographs or production files.
With ID or incorporation proof, exactly as it should appear on the Register.
The prescribed views — front, back, sides, top, bottom and perspective. Consistent with one another.
What the design is applied to. It frames the whole registration and cannot be casually changed later.
We draft this. It is the sentence that defines what you are actually claiming as new.
That the design has not been published, exhibited or sold anywhere. This is the condition most applications fail on.
Where applicable — it unlocks reduced official fees.
Expectations
Design is the fastest of the registered rights, and the split between the two clocks is unusually favourable.
Scope
Three ways in, depending on whether the drawings exist and whether design is definitely the right right.
When production drawings or clean renders already exist.
When you have a product and photographs, but nothing filing-ready.
When it is not yet clear whether design, patent or both applies.
Quoted in writing against your article and your drawings, because preparing representation sheets from scratch and filing sheets you already have are different pieces of work — and because official Design Office fees are charged per application per class, not per product range.
Official Government fees are set by the Design Office, charged per application per class, and quoted separately from professional fees. Individuals, startups and small entities pay substantially reduced official fees — we check which band applies before quoting. Optional stages such as objection replies are quoted if and when they arise. Taxes are additional and shown on the invoice.
Filing your production drawings, or preparing all prescribed views from photographs.
Each design is its own application. A product range is a portfolio, not one filing.
Official fees run per application per class under the Locarno classification.
Individuals, startups and small entities pay substantially lower official fees.
Filing only, or examination objections answered through to registration.
Straight answers
A design protects how something looks; a patent protects how something works. If your innovation is the shape, the surface or the visual arrangement, design is the right right — and it registers far faster. If the innovation is a mechanism, a process or a technical effect, that is patent territory. Many products need both, applied to different aspects of the same article.
Ten years from the date of registration, extendable by a further five, so fifteen years in total at most. Shorter than a patent’s twenty, but obtained much faster and with far less work. The five-year extension has to be applied for before the initial term expires, and it is easy to miss — renewal dates are tracked on every matter we file.
Usually not, and this is the hardest thing about design law to hear. A design must be new or original and not previously published anywhere in the world — and a public launch, a trade fair, a catalogue or a social post is publication. There are narrow exceptions but they are narrower than people hope. Tell us exactly what was shown, where and when, and you will get a straight answer.
Yes, and for a product range you generally should. Each design is a separate application, so a range of six variants is six filings. That sounds expensive until a competitor copies the one variant you did not file. Where a range shares a design language, we will tell you which variants carry the distinctiveness and which are genuinely covered by the others.
No. Features dictated solely by function are expressly outside design protection — that is what patents are for. The test is what the eye judges: shape, configuration, pattern, ornament. In practice this means a design registration will not stop a competitor building the same mechanism in a different-looking body. If the mechanism is the innovation, you need a patent as well.
The representations are the drawings or photographs showing the design from every prescribed view, and they are your registration — the scope of your right is what those sheets show. Inconsistent views, shading that implies features you did not intend, or a background that confuses the outline are the most common causes of objection. This is why we prepare them to Design Office standards rather than filing whatever exists.
A short statement identifying what exactly is new about the design — the shape as a whole, a particular surface pattern, a specific configuration. It matters enormously because it frames what you are claiming, and therefore what a court would compare a copy against. A vague statement of novelty produces a vague right. We draft it as part of every filing.
Yes. Containers, bottles, cartons, closures and packaging shapes are all registrable as designs, and for consumer products they are frequently the most-copied element — often before the product inside is copied at all. Packaging design also sits close to trademark territory, and where the packaging is distinctive it can be worth protecting both ways.
No. Design rights are territorial, and an Indian registration has no effect outside India. Protection in export markets means filing in those markets, generally within a short priority window from your Indian filing. If you sell or manufacture abroad, the country list should be decided at filing time rather than later, because the window is shorter than the patent equivalent.
A registration gives you a basis to act — a cease-and-desist notice, a marketplace or customs takedown, or proceedings for infringement, including where a copy is only a fraudulent or obvious imitation rather than identical. What makes design enforcement practical is that infringement is visible: you put the two products side by side. That is much easier than proving how someone else’s machine works.
Yes. Surface patterns applied to textiles are registrable as designs, and the textile sector is one where copying is fast and margins are thin, which makes speed of registration valuable. Because ranges change every season, the practical question is usually which patterns to file rather than whether to file — and that is a portfolio conversation.
Yes. A registered design can be assigned, licensed or used as security like any other property right, and assignments should be recorded so the Register reflects who actually owns it. For manufacturers, licensing a registered design to a second producer in another territory is a common and straightforward route. IP BANK India handles valuation and transaction.
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Send photographs of the product. If it has already been launched we will tell you that straight away, rather than quoting for something that cannot be registered.
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